"Activist cinema at its best." Now Magazine

Winner Hot Docs Film Festival
Winner Santa Barbara Film Festival
Seattle International Film Festival

In her award-winning documentary, director Alethea Arnaquq-Baril joins a new tech-savvy generation of Inuit as they campaign to challenge long-established perceptions of seal hunting. Armed with social media and their own sense of humour and justice, this group is bringing its own voice into the conversation and presenting themselves to the world as a modern people in dire need of a sustainable economy.

Canada - 2016 - 1h 25m
Directed By: Alethea Arnaquq-Baril
Written By: Alethea Arnaquq-Baril